If you’re wondering how to launch a brand the right way in 2026, the key is preparation. Let’s jump into Northwest Brand Design’s Complete 2026 Guide to launching a new brand.

Branding today isn’t just about aesthetics. It’s about trust, clarity, growth, and perception. Your brand is the first impression someone has with your business. In this way, expert strategy-led design still wins.

Let’s be honest here: Branding isn’t a one-and-done project. It's a living system that should evolve as your business evolves. Conducting a structured brand review by your small business teams helps you confirm what’s working, address what’s not, and make space for fresh opportunities.

This blog will walk you through the essentials so you can boost your Squarespace site’s visibility, attract more organic traffic, and finally get the search performance your brand deserves.

This blog will explore the key shifts shaping branding today: visual shifts, tech tools, storytelling formats, and what will always matter. We’ll preview the top branding trends for 2026, including what small businesses need to know about branding in 2026, and how to future-proof your brand identity and create a flexible brand system.

My early love for design was rooted in function and purpose. Now, while leading a creative team, my passion is for creating brands that work and feel aligned. Let’s dive into the story behind NBD and how and why we design differently.

When it comes to AI Branding in 2025—let it support your creative vision, not replace it. What matters most is using AI without losing brand personality.

We’ll help you know if your brand needs a refresh and if your brand is ready for 2026 with a year-end checklist for rebranding and considerations for how to launch a rebrand in January.

Rebranding is a multi-step process that benefits from time, planning, and momentum. So, branding for the new year requires dedicated brand refresh planning and a rebrand timing strategy. Let’s dive in to get started now!

Learn social media design tips for small businesses and non-profits to develop a social media brand strategy and learn how to build a consistent social media presence.

Break down how to measure the return on your brand investment—from recognition to revenue. We’ll cover why visual identity, messaging clarity, and consistency improve marketing ROI.

A brand with effective messaging is key for a non-profit to succeed. Learn how to improve donor engagement with design, and benefit from branding tips for non-profit fundraising campaigns.

In this blog, we’ll explore why a nice-looking site might be underperforming—and how to fix it. And, we’ll tell you how Northwest Brand Design can work with you to design a website that gets results.

In this blog, we’ll dive into why brand consistency is key to professionalism, connection, and conversion. Northwest Brand Design is here to collaborate with you on improving your brand consistency to make sure you look legit and foster trust among your audience.

In this blog, we’ll walk through the most common reasons your brand might not be resonating—and what to do about it. And here’s how Northwest Brand Design can help.

While the easiest way to get started, DIY branding often creates hidden costs—confusion, inconsistency, and missed growth opportunities. Let’s jump into why those initial “savings” from DIY branding might actually be costing you—and how to get unstuck.

Explore the factors driving the success of women-led businesses and the pivotal role strategic branding plays in this upward trajectory.​

The top 10 questions you should ask branding agencies to find the perfect fit, and why the answers matter.

Break down the benefits of illustrative branding, how it enhances customer connection, and practical tips on using illustration effectively. Your brand deserves illustrations that everyone will recognize.

We break down data-backed benefits, case studies, and action steps for developing a strong brand strategy. Your brand is what makes you a distinguishable, trusted presence in your industry.