Why Social Media Matters

Social media is one of the most influential avenues to promote your business and brand. It is low cost (in comparison to traditional media), allows newer brands to leverage a wide audience in budget, and allows them to connect with a diverse range of potential customers.

social media is a fantastic way to strengthen your brand identity.

By sharing content on your social profiles that is on message, provides value and is consistent visually, you can build brand awareness and build a loyal following. Additionally, being active on social media allows your brand to stay up to date on best practices in your industry, and keep an eye on what competitors in your space are doing. By closely paying attention to engagement on your content as well as what others are doing with their accounts, you can quickly adapt and pivot your strategies to gain a competitive edge.

But, we get it. Who has the time?

Effective social media monitoring and strategic planning takes time and most new businesses or busy entrepreneurs don’t have the time to do it properly. A half-baked strategy, posting once in a blue moon, or not being consistent with your messaging can actually hurt engagement, and damage your brand’s reputation. However, by entrusting our team to manage your social media account, you will not only improve your social media feed and start seeing results, but also end up saving time and money in the long run.

Want to learn more about how we can help manage multiple social media accounts for you?

Schedule a free consultation with our team to find out more!

Don’t just take our word for it

“Northwest Brand Design has up-leveled my branding, website, social media, and all around marketing needs. I have found the perfect marketing partner which has freed up my time to focus of the things I do best to lead my growing business into the future.”

— Kellie Chambers

Social Media Management Packages

At Northwest Brand Design, we have a variety of Social Media Management packages to fit into any budget. Our team will help you curate custom content that is tailored for your unique brand, takes the headache of posting and tracking performance off your hands, and offers insights informed by data focused on improving your feed and growing your following.

Let’s work together to take your business to the next level, and optimize your social media presence today!

Please note that these package prices are a great starting point for your social media strategy and can be customized based on your business’s needs, platforms you’d like to target, and your desired posting frequency.

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How to Use Different Social Media Platforms

Each social media platform has a different functionality and goal. The important thing is to use the platforms that speak to your target audience the most effectively, not just randomly posting on a platform because it’s popular. While the three major social media platforms are Facebook, Instagram and Twitter, there are some additional ones that can be impactful to building a following.

Here is a quick breakdown of each type of social media channel, what it is, and how you can make it work for your business:

Facebook

Facebook is used by both individuals and businesses. Users share updates in the form of photos, videos, and status updates, and can join groups based on common interests. Businesses can create a profile to engage with customers, post organically or run targeted paid ads. This platform is most effective for building your brand, interacting directly with customers, and driving traffic to your website.

Instagram

Instagram is focused on visuals — photos or videos— to engage users. For businesses, Instagram is a great opportunity to showcase products, behind the scenes content from your company, testimonial videos from customers, and running paid ads that are visually engaging. Owned by Meta (the company that runs facebook) it is easy to integrate the two platforms, and cross post. For example, you can share an Instagram story or post to your business’ Facebook account. Instagram is more popular among younger demographics, and is more informal than other social channels.

Twitter

Twitter is a platform where users share text-based content in the form of “tweets” or short messages. Sometimes called a microblog, the platform has become a hub for news, trends, and real-time discussions. Businesses can optimize the platform by sharing updates on launches or news, interacting with customers, participating in conversations about their brand, and providing customer support. However it is important to note that due to the constant updating, the life of posts on this medium is much shorter than others, and you have to be on top of interaction with your brand’s account in order to stay relevant.

TikTok

TikTok has gained insane popularity in the last couple of years, particularly among Gen Z audiences. Users create short videos that highlight how-tos, behind the scenes looks, funny content, and more. Businesses are most impactful on this platform when leverage trending music and filters from viral content, collaborating with influencers who have a high following, and target ads at a highly engaged audience.

Pinterest

Pinterest is a multi-use platform that acts as both a visual search engine and a virtual inspiration board. It has become a go-to for users looking to plan a project or event, save posts related to hobbies and interests, and is highly aspirational. Pinterest can be used to promote a brand’s products—posts or “pins” can have a link for where users can purchase the items they save— and can also be integrated into your website to allow folks to pin directly from your online store. Additionally, by building aspirational boards that have content related to your brand, you can visually showcase your brand’s message, vision, and vibe. You can also leverage their ad service and run promoted pins to drive traffic from their platform to your site.

LinkedIn

LinkedIn is a professional networking platform that was made specifically for businesses and professionals. For businesses, LinkedIn can be leveraged to network, recruitment, showcasing company culture, and posting team updates. This platform is valuable for building professional connections, expanding your network, keeping up with industry insights, and establishing your brand as an expert in your space.

Google Business Profile

While this is not a traditional social media platform, it is an essential tool for businesses. This profile appears in Google search results and maps. Businesses can add important information (like an address, phone number, website, or hours) and show online reviews. This profile increases your online visibility, leverages good customer reviews to incentivize new clients, and directs traffic to your website.

Making sure that you are leveraging the social media platforms that work best for your business is key to optimizing your engagement and getting the most bang for your buck.

For example, as a marketing agency, we leverage Instagram as a visual platform. In the instance of a dentist’s office or lawyer, we may direct them to a more professional platform (such as LinkedIn), and put the time and energy into setting up their Google Business Page. Our in-house social media experts will use data focused on knowing your audience and how they interact with your brand online. Then, we recommend which platforms to focus on to best support your business (and your budget), and collaborate with our creative team to marry good design with effective marketing strategy.

Building Brand Awareness

Social media can be a major asset when it comes to building brand awareness—not only are you able to connect directly with your target audience, you can also curate a feed that reinforces your business’ tone and mission.

By consistently sharing high-quality and relevant content, you can establish your brand as an industry leader, and create a positive brand perception. In platforms that are more visual (Instagram, TikTok, Pinterest), maintaining consistency in visual content like typography, logo use, color scheme, and marketing campaigns across your platforms, you can reinforce your brand identity and build brand recognition with your audience.

Another key way that social media is crucial to building brand awareness is the ability to tap into large audiences. Social media platforms have collectively built billions of active users worldwide, and with the right targeting you can reach users who would otherwise not be accessible to you. Organic posting is important and should be a part of your content strategy, but utilizing paid social media ads you can target specific audiences with varied interests and behaviors who are the most likely to interact with your brand. This allows you to reach your ideal demographic, all while driving exposure and engagement.

Social media allows businesses to actively engage with their target audience and shape their brand image firsthand. Through consistency and strategic planning, you can establish your brand’s identity and cultivate a loyal base.

Northwest Brand Design’s team of designers and copywriting experts will take the data around your audience, and develop a creative strategy that supports your marketing efforts and reinforces key visual and tonal elements in post content to build brand recognition and awareness.

Using Metrics to Inform Content

Another key benefit to investing in social media is that many platforms come with built-in media analytics tools to track metrics and audience behavior. These numbers, used correctly, can allow you to optimize your online presence and make data-driven decisions in order to curate content that will best engage your audience. It takes time to pull and analyze this data, but making the investment to understand how key demographics are interacting with your brand can end up saving time and money in the long run.

Here are some key metrics to pay attention to:

Reach and Impressions

Reach and impressions indicate the number of people who have seen the content you have posted. The higher the number is, the wider range of visibility a post or ad has had.

Engagement

Engagement indicates how people have interacted with the content—likes, comments, shares, and click-through rates. These numbers show HOW your audience is interacting with your content, and allow you to identify categories or patterns that they relate to the most.

Growth

Tracking growth over time indicates the success or failure of your content strategy. By identifying patterns in spikes or dips in follower growth, you can determine what kind of content attracts and retains followers and keeps their interest.

Audience Demographics

Knowing WHO you are communicating to is marketing 101. Identifying key target audiences, and what they respond well to is a vital part of customizing your content strategy. By analyzing patterns, you can gain a deep understanding of preferences and tailor content to match. For example, if content that gives helpful tips and advice has a high engagement rate with your key demographic, your content calendar should have a higher number of posts with that information.

Metrics are a valuable insight into core demographics, and should be used to inform not only social media content, but also be integrated into your marketing strategy as a whole. By combining data-driven knowledge with creative marketing, your brand can curate engaging content that resonates with followers, and continues to grow your audience. At the end of each month, our team of experts will pull and analyze data on how posts performed, and put together a comprehensive summary of key learnings and suggestions on how to improve the following month’s content.

Building a Content Calendar

While it is important to be flexible with your brand’s content strategy, it is also crucial to plan ahead. Planning a content calendar, even one month ahead, will give you time to ensure that all of your posts are consistent visually and in their message, and support your business’ goals. You will also be able to have a full look at what content is upcoming, and make sure you fill in any gaps in content.

Another benefit is analytics. By having a social media strategy laid out, you can easily reference what content was posted where, and check in to see how it performed before repeating that category. For example, if a post didn’t perform well, you can look into other similar posts and cross reference hashtags used, the time of day and day of the week the post went up, and how they compare.

At Northwest Brand Design, we start with a content calendar before we jump into design or writing. By identifying topics, themes, and past post successes, we can ensure that anything we’re creating is based on analytics and reporting, and strategic planning. Calendars for social media content creation bring structure, organization, and efficiency to your strategy, and allow you to maintain consistency within your broader marketing plans.

Benefits to Bulk Scheduling

Another benefit to having content planned out ahead of time is post scheduling in bulk. Bulk scheduling allows you to get posting off your plate on a daily or weekly basis, and make sure content is going up on time. While some social profiles (like LinkedIn) have a built in tool for you to schedule content in, some platforms require third-party scheduling tools in order to have content in the queue ready to go. These marketing tools allow you to upload visual and/or content into their management platforms, and connect them to your accounts. Then you can pick the day and time you want the post to go live.

Our team uses management tools that allow us to not only upload content to schedule in bulk, but also see visually how your brand’s feeds are going to look collectively. It is important that we are making sure that all content not only looks good, but is cohesive and supports your business’ objectives. Managing and optimizing multiple social media accounts is time consuming, and being able to pivot quickly is vital to staying relevant. Having a partner who specializes in social media monitoring and marketing can make the difference between overwhelm and success!

Interested in Learning more?