MARRYING ART AND DESIGN

Often, when creative folks are choosing a career path they choose between the free flow of illustration, or the more structured process of design. These two practices are treated as separate disciplines, but at Northwest Brand Design, we believe that they should be treated as complementary elements to a successful campaign. 

Illustration is a powerful tool, and can be used in the context of a brand to convey a cohesive mood and style. 

This can also be helpful in clarifying a brand’s promise, or giving important information via illustrated facts in infographics. By using elements that feel connected to the brand strategy– textures, colors, subject matter– custom illustrations can be the difference in a prospective client choosing your brand over the competition. 

There are many online resources for illustrated elements, but chances are that your competitors are using these same resources, and while you have permission to use them, you do not have exclusive rights to these images. This means that anyone can also purchase a license to use the same art as a part of their brand, and you no longer stand out as a front runner.

Let Northwest Brand Design take your brand to the next level and create custom art for your next project.

We create custom art for your brand that is pretty
and functional to sell your products.

What You Gain From Custom Illustrations

Using illustrations as part of your branding can add unique and memorable elements to your marketing assets and products. They help you:

• stand out from the crowd

• catch prospective customers’ eye

• showcase your brand’s uniqueness

• communicate the level of quality and thoughtfulness you put into your product or service.

Illustrations can also help communicate complicated ideas in an easy to understand and visual way. From custom infographics to illustrating your brand story, illustration enhance your brand’s connection to your audience and creates a robust brand identity that you can feel confident showing to the world.

Contact us to learn more about how we can implement custom illustration into your brand strategy and design.

“Their artistic prowess has shown throughout the entire process.”

— Guy Gargiulo
Owner of Oz World LLC

Case Study

Based in Oregon, Maven Craft Brewery offers brews with their own unique stories. These custom illustrations not only showcase what goes into each can, but makes their product stand out on the shelf.