Case Study

Maven Craft Brewery

Newly minted in Oregon, Maven Craft Brewery offers beer flavors with their own unique stories. Our team started drawing each illustration by hand before moving into the computer. Because we wanted to showcase different artists, the illustration styles vary with each flavor, but are placed in a simple, neutral label template for consistency with the brand. Additionally, there were a few core colors that were picked up in each piece of art to make sure that they worked together as a series.

This project is a great example of using custom illustrations in packaging to make a product stand out on the shelves!