DESIGN THAT IS FUNCTIONAL

Good graphic design communicates a brand’s ethos and purpose to their target audience. Design conveys ideas and information more effectively in marketing than text alone. Using key design principles—contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity— and years of experience in the marketing and advertising space, we go beyond making something look “pretty” and use visual elements to inspire, inform, and attract. 

Graphic design takes place in print and digital formats.

Print design is pretty self explanatory— magazine ads, billboards, signs, business cards and stationery, packaging, etc. Digital design is where it gets a bit more complex. The scope of digital design can cover everything from external digital signage, social media, website design, to interactive user experiences.

Our job is to create comprehensive systems that can work across these platforms and give your business a cohesive look and feel in any medium. 

Just like you wouldn’t give yourself a check-up (we hope) due to lack of medical training, many business owners are not experts in visual communication— and that’s OK! You can focus on building your business and optimizing your products or services, and leave the visuals to us!

From branded print materials to digital advertising, we give you building blocks for your brand consistency.

Learn more about our packages and how we can help.

Good Design Matters

Design is a powerful communication tool. It can be the difference in persuading folks to take a chance on you, and in the hands of those trained to do it well, influences them into engaging with your brand. Design affects people emotionally, and how they view and interact with the world around them. 

Think about the last time you were in a store. How did you know what section to go to?

Most likely, wayfinding signs directed you to the right spot.

What about the last time you were on a website? Did the navigation at the top of the page help you find the information you were looking for? 

That’s the power of design. It directs us, influences us, and converts us to interact with a product or service. We like to think of design as our superpower—let us help optimize your brand and use our powers for good!

“From the start, Northwest Brand Design met with me and understood my end goals.”

— Jeff Brink
Owner of Brink’s Tree Care and Brink’s Land Improvement

Case Study Callout

Lund Development Solutions is a boutique, full-service fundraising consultancy that connects mission-driven organizations with philanthropists and foundations. Providing them with a logo, full Business Package, presentations and marketing materials, we were able to set Lund up for success by providing them with the tools they needed to offer their clients amazing services.