In this post, we will review the different kinds of brand collateral, and why investing in branding and design services for your brand is vital to establishing a memorable image in your market.

A website is not just a place to send traffic—your website acts as your virtual storefront and access point for prospective customers to learn more about your brand’s values. Ensuring that your site goes beyond a place to click to, and converts customers means investing in essential features on your website like responsive design, compelling calls to action, and prioritizing user experience (just to name a few). Utilizing these key features in your website will not only make your business look more professional, but will set you apart from your competition.

Explore how integrating illustrations into your brand's storytelling strategy can enhance brand recognition, strengthen brand positioning, and ultimately drive customer engagement and loyalty.

As businesses continue to evolve and adapt to new trends, the synergy between logos and branding will remain a cornerstone of successful brand development.

Working for “exposure” is a slippery slope, and is often something that gets lobbed at young creatives and folks just starting out in their field. While it can feel crazy to turn down any work when you’re just starting out, working for exposure often doesn’t lead to a real increase in revenue. What it does usually lead to is a giant headache, and a lot of effort for not a lot of return.

Welcome to Brand Designing 101, where we delve into the art of creating a visual identity that truly resonates with your target audience. But how do you go about crafting a brand that stands out from the competition? Let’s dive in!

Typography is an art form in itself, and by using the correct fonts for your brand, you are able to not only compliment your brand’s tone and values, but also stand out from your competitors.

Often, the first question we get from a potential client in the discovery phase of a new brand design project is “what are your logo design prices?” Keep reading to learn more.

Creating an impactful design is about much more than just making something pretty. It is about understanding how people perceive visuals, and using that knowledge to create work that is going to influence their behaviors and emotions.

When you think about designing your logo, it's essential to understand that this isn't just a task to tick off your list. It's an opportunity to craft an identity that resonates with your audience. A professional logo designer doesn't just create an image; they delve deep into the essence of your brand, unraveling the threads of your brand identity and purpose.

In the world of branding, your logo is more than just a visual mark; it's the heart of your brand's identity. It's not just about creating a pretty symbol; it's about designing a logo that encapsulates the essence of your brand and communicates it effectively to your audience.

Have you ever considered the power of a name? In the world of branding, it's not just a tag or a label; it's the cornerstone of your brand identity. Imagine a logo that's not just visually stunning but also tells the story of a legacy, a family, or a personal journey.

User experience (also known as “UX”) is how someone interacts and engages with an experience or product. Engaging with “human factors”— like sensory cues and emotional connections– is the basis of user experience design.

Consider the brands that have the word "the" in their brand name. It might seem like a small detail, but it can make a world of difference. Including "the" in a brand name can give it a sense of authority, legacy, and uniqueness.

You've probably noticed a trend in the world of branding: the rise of the all lowercase logo. But have you ever stopped to wonder why? Keep reading to learn why lowercase logos may be the perfect fit for your brand!

Brand strategy helps you develop a consistent and cohesive brand image across all platforms. This includes everything from your logo, website, social media to packaging, advertising, and tone of voice. Consistency is crucial in building trust with your customer base and ensuring great brand recognition.

Logos are more than just pretty designs; they're the heartbeat of a brand. Think about it. When you see that iconic swoosh, doesn't Nike instantly come to mind? That's the power of a logo. Now, you might be wondering, "Why is a logo so crucial?" Keep reading to learn more.

In today's fiercely competitive market, the importance of brand identity cannot be overstated. It's the essence of your business, the visual and emotional connection that links your products or services to your potential customers. But what exactly does brand identity encompass? Read on to learn more.

When done correctly, a well-designed logo can help to establish your brand, increase recognition, and communicate your values to your target audience. It is true, there are companies that function without a logo, but they will have a harder time standing out from their competition in a saturated marketplace.

Before the age of technology, the perception of a company was based on a storefront, a proprietor, or a word of mouth account from a trusted friend or loved one. Maybe even an ad in the local paper if your business could afford it. Today, a brand and how it is perceived in a marketplace, has multiple points of contact. Websites in particular are a crucial part of building brands, and creating a stellar first impression with potential clients and customers.