From visual storytelling and interior ambiance to practical tips for logo and menu creation, we’ll explore how you can elevate your eatery’s presence both in-person and online. Whether you’re designing a new restaurant or considering a rebrand, these insights will help you create a dining experience customers won’t forget.

Visual branding plays a pivotal role in shaping how consumers perceive health and wellness brands. A thoughtfully designed brand identity can set a health or wellness business apart, creating emotional connections that inspire loyalty and drive growth.

Thoughtful design builds awareness, trust, and emotional connections that inspire action. A well-crafted logo, impactful color palette, and cohesive visual identity tell a story, reminding donors, volunteers, and supporters of the mission every time they engage.

From bold typography to interactive elements and sustainable design, these trends are shaping the future of visual communication. We’ll explore how businesses can incorporate these fresh ideas into their branding strategies to stay relevant, resonate with their target audience, and maintain a competitive edge.

Whether you’re a startup looking to make a bold first impression or an established business seeking to evolve, these insights into logo design best practices will help you craft a logo that’s not only visually compelling but also deeply resonant with your audience.

From crafting compelling subject lines to optimizing email layouts for better readability, we cover the best practices that lead to higher open rates, click-throughs, and ultimately, more conversions.

Rebranding involves changing the corporate image, and can include everything from a new name, logo, design, or message to better align with the company’s evolving goals and market expectations. It's more than just a facelift; it's a strategic move to stay relevant, attract new customers (and retain existing ones), and drive growth.

By understanding the importance of branding and how to implement it effectively, small business owners can enhance their market presence, attract more customers, and achieve sustainable growth.

In this post, we will review the different kinds of brand collateral, and why investing in branding and design services for your brand is vital to establishing a memorable image in your market.

A website is not just a place to send traffic—your website acts as your virtual storefront and access point for prospective customers to learn more about your brand’s values.

Working for “exposure” is a slippery slope, and is often something that gets lobbed at young creatives and folks just starting out in their field. While it can feel crazy to turn down any work when you’re just starting out, working for exposure often doesn’t lead to a real increase in revenue. What it does usually lead to is a giant headache, and a lot of effort for not a lot of return.

Typography is an art form in itself, and by using the correct fonts for your brand, you are able to not only compliment your brand’s tone and values, but also stand out from your competitors.

Often, the first question we get from a potential client in the discovery phase of a new brand design project is “what are your logo design prices?” Keep reading to learn more.

Creating an impactful design is about much more than just making something pretty. It is about understanding how people perceive visuals, and using that knowledge to create work that is going to influence their behaviors and emotions.

How can you take your business, your skills, and knowledge and offer it online? People are still buying. It’s up to you to meet them where they are. What can you offer right now to help people with real knowledge?

There are many “to-dos” I have been meaning to get to for the last few months but never had the time. In a time of a lot of uncertainty, I am looking for the little things that are good and finally checking things off and improving how Northwest Brand Design can communicate with the world and serve all of you is definitely a good thing.

User experience (also known as “UX”) is how someone interacts and engages with an experience or product. Engaging with “human factors”— like sensory cues and emotional connections– is the basis of user experience design.

As much as we all hate to admit it, social media truly runs the world. Even more-so, the world of business. Since social media platforms were originally created, the world of social media has been growing rapidly and has yet to reach its peak.

Are you struggling to find and maintain a healthy work-life balance? Owning a business can and will demand all of your time and energy if you allow it, and trust me, it’s easy to fall into a place of giving it just that. If you’re a workaholic, or even just someone who pours all of yourself into your career, you might be thinking to yourself, “balance? Is there such a thing?” If that is you, this is a must read. 

Building a brand for your business is so much more than a logo and color palette. While those things are a part of the process, there’s integral steps and lots of intention that goes into a powerhouse brand strategy. Here are the 8 steps we follow in creating a brand design for your business.