Brand & Logo Design In Vancouver Washington
GOOD BRANDING MATTERS
You just started a new business, or are looking to expand your current offerings—congrats!
You’re likely handling a whirlwind of responsibilities—perfecting your products or services, along with managing all the factors that go into making a business thrive. As the day wraps up, it may feel like you’re barely keeping your head above water.
In the hustle of daily tasks, there’s one vital element you might be overlooking: branding.
That’s where we come in.
Webster defines branding as, "the promoting of a product or service by identifying it with a particular brand."
But we don’t really think that conveys all of what branding really is. Think of your branding as a handshake– it is often the first opportunity to convert a consumer into a client. How they relate and engage with your brand, is just as important as your offerings when it comes to client retention. How you speak to your clients, the personality that comes across in assets, and the visuals you present, conveys who you are and what you stand for.
Basically, your brand is your first impression.
So making it a good one is of the utmost importance. A good branding strategy implemented in your business will set you apart from all the rest and make you memorable and remarkable.
Anyone can make your business look prettier.
Not just anyone can make your business better.
BRAND
STRATEGY
We deep dive into your vision and values to uncover the intentional choices and the ‘why’ behind every aspect of your brand. Brand Strategy is what creates results.
HERE'S HOW WE HELP:
Our Expertise
BRAND
DESIGN
We create a visual brand identity that establishes a cutting-edge, beautiful brand that elevates your business to its potential.
BRAND
IMPLEMENTATION
We implement your new brand strategy through every touchpoint of your business and give you the tools and support to introduce your brand to the world.
Brand Strategy
Brand Strategy includes:
a brand audit (your business’s check up for brand health)
brand values
mission and culture
messaging
positioning & more
What You Gain From Brand Strategy
Beyond consumers being familiar with your brand, an effective brand strategy offers significant benefits to your business:
1. Build Trust
People tend to prefer brands they know and trust. If your target audience sees that your brand is strong, consistent, and familiar, they will develop trust in you, making you their first choice over other options. Once that trust is established and they start engaging with your offerings, they’re far more likely to become repeat customers and even refer others to your business.
2. Enhance Customer Experience
The trust and recognition your brand holds can significantly enhance how customers perceive your product, even if there are higher-quality options on the market. The reality is, consumers often gravitate toward the brands that are most familiar, reliable, and widely recognized when making a purchase.
3. Establish Brand Loyalty
Brand loyalty occurs when a customer is dedicated to a specific product or service, showing their commitment through repeat purchases and continued support. By crafting a powerful brand strategy and delivering an outstanding customer experience, you can turn clients into "lifetime subscribers." So, where does brand loyalty come into play? Like brand trust and recognition, it’s closely linked. High brand recognition often leads to strong brand loyalty.
An effective brand strategy instills confidence in your business, communicates your values, and leaves a lasting impression on potential clients. When done right, that impression goes beyond the initial interaction and stays with them. Afterward, it’s up to you to maintain client satisfaction and loyalty, but brand recognition can play a key role in helping to achieve that.
Brand DESIGN
Brand Design includes:
logo design
color palettes
brand typography
business package design
email signatures
brand identity guidelines
Is It Time to Rebrand?
When we talk to clients about rebranding, we always start with these essential questions:
1. Is your brand designed to fuel the growth of your business?
2. Is your brand intentional, impactful, and a true reflection of you?
3. Is your brand helping you reach your goals?
4. Do you have a clearly defined brand?
If you hesitated or said NO to any of these, it’s probably a good time to reassess your brand strategy.
If you’re ready to brand (or rebrand) your business or just feel ready to learn more, book a free discovery call with our designers today to strategize what we can do for your business. We are ready to help you level-up your business and get you the results you deserve.
Brand Implementation
Brand Implementation needs vary for every brand.
Implementation may include:
website design & SEO
interior design
social media template library
signage
marketing materials
swag, client experience packages or gifts
packaging & more
“They bring the combination of exquisite listening to your ideas, and dreams for your project and brand.”
— Amy Trezona
Owner of Whole Heart Communications and National Board Certified Health and Wellness Coach
Dream it
〰️
Dream it 〰️
Case Study
Our client Insight Northwest Counseling offers counseling, psychiatric medication management, and psychological testing services to Oregon and the Pacific Northwest. We developed a brand identity, and carried it through to their online presence and physical office space.
