ILLUSTRATION

MARRYING ART AND DESIGN

Often, when creative folks are choosing a career path they choose between the free flow of illustration, or the more structured process of design. These two practices are treated as separate disciplines, but at Northwest Brand Design, we believe that they should be treated as complementary elements to a successful campaign. 

Illustration is a powerful tool, and can be used in the context of a brand to convey a cohesive mood and style. 

This can also be helpful in clarifying a brand’s promise, or giving important information via illustrated facts in infographics. By using elements that feel connected to the brand strategy– textures, colors, subject matter– custom illustrations can be the difference in a prospective client choosing your brand over the competition. 

There are many online resources for illustrated elements, but chances are that your competitors are using these same resources, and while you have permission to use them, you do not have exclusive rights to these images. This means that anyone can also purchase a license to use the same art as a part of their brand, and you no longer stand out as a front runner.

Let Northwest Brand Design take your brand to the next level and create custom art for your next project.