Discovery
In the discovery phase, we learn from you about your business, what your goals are, and formulate how we can help make your project beautiful AND effective. This step is usually accompanied by a survey, which we review together as a discussion starter, and to officially kick off the project.
Strategy
Once the proposal is approved, we get to work! Our team uses what we learned in the discovery phase to accomplish impactful, and of course cost effective, marketing materials for your brand. We also research your target audience, and analyze competitors in your space, to ensure that our strategy hits the mark!
Color & Concepting
Through choosing the right colors and developing concepts that fit the project brief, we will give you options to explore how we can present your brand’s message and the needed information to your target market. Our team gives you different options to choose from, and we clearly outline the benefits to each idea and palette and how they make you stand out in the market.
Client Review & Feedback
Design Development
Once we get the go-ahead from you on a concept (or in some cases a couple), we move to the computer and get to work. This phase allows you to see concept designs in the context of your brand, and how everything works together.
Client Review & Approval
Throughout the design process, we will send proofs to you for review and use your feedback to inform the design. The number of reviews, or versions, that each project is allocated varies by project scope. This step is your opportunity to give final notes prior to the project completion.
Final Deliverables
Following final approval, we release all necessary files to your team, and assist where applicable to get your project live! Released files include web and print-ready versions of any files, and instructions on how to use the assets we’ve created together. We're always available to help and answer questions as you're implementing your new designs and brand tone.