Brand & Logo Design In Portland Oregon
GOOD BRANDING MATTERS
You just started a new business, or are looking to expand your current offerings—congrats!
With so much on your plate—from developing the perfect product or service to handling the countless other aspects of success—it’s no surprise that you’re stretched thin. At the end of the day, you only have so much time and energy.
In the midst of all those tasks, you might be forgetting one key ingredient for a thriving business: branding.
That’s where we come in.
Webster defines branding as, "the promoting of a product or service by identifying it with a particular brand."
But we don’t really think that conveys all of what branding really is. Think of your branding as a handshake– it is often the first opportunity to convert a consumer into a client. How they relate and engage with your brand, is just as important as your offerings when it comes to client retention. How you speak to your clients, the personality that comes across in assets, and the visuals you present, conveys who you are and what you stand for.
Basically, your brand is your first impression.
So making it a good one is of the utmost importance. A good branding strategy implemented in your business will set you apart from all the rest and make you memorable and remarkable.
Anyone can make your business look prettier.
Not just anyone can make your business better.
BRAND
STRATEGY
We deep dive into your vision and values to uncover the intentional choices and the ‘why’ behind every aspect of your brand. Brand Strategy is what creates results.
HERE'S HOW WE HELP:
Our Expertise
BRAND
DESIGN
We create a visual brand identity that establishes a cutting-edge, beautiful brand that elevates your business to its potential.
BRAND
IMPLEMENTATION
We implement your new brand strategy through every touchpoint of your business and give you the tools and support to introduce your brand to the world.
Brand Strategy
Brand Strategy includes:
a brand audit (your business’s check up for brand health)
brand values
mission and culture
messaging
positioning & more
What You Gain From Brand Strategy
Beyond consumers being familiar with your brand, an effective brand strategy offers significant benefits to your business:
1. Build Trust
Consumers gravitate toward brands they are familiar with and have confidence in. When your target market recognizes your brand as reliable, consistent, and well-established, they’re more likely to trust you, leading them to choose your business over alternatives. Once you’ve gained their trust and they’ve experienced your products or services, they’re not only likely to return but also to refer others to your brand.
2. Enhance Customer Experience
Your customers' level of trust and familiarity with your brand can improve their product experience, even if there are better products out there. The fact is, when it comes to purchasing decisions, people are more likely to choose the brand they know, trust, and recognize over lesser-known options.
3. Establish Brand Loyalty
Brand loyalty is the result of a customer’s dedication to a product or service, shown through their repeat business and ongoing support. By creating a strong brand strategy and offering an exceptional customer experience, you increase the likelihood of turning clients into long-term supporters. So, how does brand loyalty tie in? Just like brand trust and recognition, they’re deeply interconnected. High brand recognition paves the way for building brand loyalty.
A compelling brand strategy builds confidence, defines your identity, and leaves a memorable impression on potential customers. When executed well, this impression goes far beyond the first encounter, keeping your business top-of-mind. It’s then your responsibility to ensure client satisfaction, but brand recognition helps significantly in fostering lasting loyalty.
Brand DESIGN
Brand Design includes:
logo design
color palettes
brand typography
business package design
email signatures
brand identity guidelines
When to Rebrand: Key Questions to Ask
When discussing rebranding with potential clients, we often ask them these crucial questions:
1. Is your brand powerful enough to support your business growth?
2. Does your brand feel authentic, purposeful, and aligned with who you are?
3. Is your current brand helping you achieve your business goals?
4. Do you have a brand?
If you found yourself unsure or answered a definite NO to any of these questions, it may be time to rethink your brand strategy.
If you’re ready to brand (or rebrand) your business or just feel ready to learn more, book a free discovery call with our designers today to strategize what we can do for your business. We are ready to help you level-up your business and get you the results you deserve.
Brand Implementation
Brand Implementation needs vary for every brand.
Implementation may include:
website design & SEO
interior design
social media template library
signage
marketing materials
swag, client experience packages or gifts
packaging & more
“They bring the combination of exquisite listening to your ideas, and dreams for your project and brand.”
— Amy Trezona
Owner of Whole Heart Communications and National Board Certified Health and Wellness Coach
Dream it
〰️
Dream it 〰️
Case Study in portland oregon
Our client Insight Northwest Counseling offers counseling, psychiatric medication management, and psychological testing services to Oregon and the Pacific Northwest. We developed a brand identity, and carried it through to their online presence and physical office space.
