Brand & Logo Design In Bend Oregon
GOOD BRANDING MATTERS
You just started a new business, or are looking to expand your current offerings—congrats!
You probably have a never-ending list of things to juggle—from refining your product or service to managing all the other aspects of running a thriving business. By the end of the day, it can feel like there’s only so much of you to go around.
Amidst all those tasks and responsibilities, it's easy to overlook one of the most crucial elements of a successful business: branding.
That’s where we come in.
Webster defines branding as, "the promoting of a product or service by identifying it with a particular brand."
But we don’t really think that conveys all of what branding really is. Think of your branding as a handshake– it is often the first opportunity to convert a consumer into a client. How they relate and engage with your brand, is just as important as your offerings when it comes to client retention. How you speak to your clients, the personality that comes across in assets, and the visuals you present, conveys who you are and what you stand for.
Basically, your brand is your first impression.
So making it a good one is of the utmost importance. A good branding strategy implemented in your business will set you apart from all the rest and make you memorable and remarkable.
Anyone can make your business look prettier.
Not just anyone can make your business better.
BRAND
STRATEGY
We deep dive into your vision and values to uncover the intentional choices and the ‘why’ behind every aspect of your brand. Brand Strategy is what creates results.
HERE'S HOW WE HELP:
Our Expertise
BRAND
DESIGN
We create a visual brand identity that establishes a cutting-edge, beautiful brand that elevates your business to its potential.
BRAND
IMPLEMENTATION
We implement your new brand strategy through every touchpoint of your business and give you the tools and support to introduce your brand to the world.
Brand Strategy
Brand Strategy includes:
a brand audit (your business’s check up for brand health)
brand values
mission and culture
messaging
positioning & more
What You Gain From Brand Strategy
Beyond consumers being familiar with your brand, an effective brand strategy offers significant benefits to your business:
1. Build Trust
Consumers are more inclined to choose a brand they recognize and trust. When your target audience perceives your brand as consistent, well-known, and impactful, their trust in you grows, making them more likely to choose you over competitors. Once you’ve earned that trust and they begin using your products or services, they’re not only more likely to return but also to recommend your brand to their friends and community.
2. Enhance Customer Experience
The level of familiarity and trust that your customer has with your brand can actually enhance their experience with your product. Even if there are superior products out there to be had. Here’s the thing, if people are going to purchase a product, they are going to cling to the brand that is most popular, most trusted, and most familiar.
3. Establish Brand Loyalty
Brand loyalty happens when customers become committed to a product or service, demonstrated through their continued support and repeated purchases. A solid brand strategy combined with a great customer experience can ensure your clients become lifelong supporters. But where does brand loyalty fit in? Like brand trust and recognition, it’s closely tied. Strong brand recognition often leads to lasting brand loyalty.
An impactful brand strategy boosts confidence in your business, conveys your values, and leaves a lasting mark on potential clients. When done right, this impression sticks well beyond the first interaction, embedding your brand in their minds and hearts. From there, it’s your job to keep them satisfied, but having strong brand recognition plays a vital role in securing that loyalty.
Brand DESIGN
Brand Design includes:
logo design
color palettes
brand typography
business package design
email signatures
brand identity guidelines
Should You Consider a Rebrand?
When we discuss rebranding options with potential clients, we ask the following questions:
1. Does your brand have the strength to drive business growth?
2. Is your brand purposeful, authentic, and aligned with who you are?
3. Are you seeing the progress you want with your current brand?
4. Is your brand clearly defined?
If you hesitated, or even answered a hard NO to any of those questions, it might be time to reassess your brand strategy.
If you’re ready to brand (or rebrand) your business or just feel ready to learn more, book a free discovery call with our designers today to strategize what we can do for your business. We are ready to help you level-up your business and get you the results you deserve.
Brand Implementation
Brand Implementation needs vary for every brand.
Implementation may include:
website design & SEO
interior design
social media template library
signage
marketing materials
swag, client experience packages or gifts
packaging & more
“They bring the combination of exquisite listening to your ideas, and dreams for your project and brand.”
— Amy Trezona
Owner of Whole Heart Communications and National Board Certified Health and Wellness Coach
Dream it
〰️
Dream it 〰️
Case Study
Our client Insight Northwest Counseling offers counseling, psychiatric medication management, and psychological testing services to Oregon and the Pacific Northwest. We developed a brand identity, and carried it through to their online presence and physical office space.
